I love looking at the Sunday paper ads, especially for electronics stores, with all the tasty new gadgets. In this ad, the Palm Pre is clearly the new hotness. Yet a closer examination of the ad copy raises more questions than answers...
... Questions such as "Whatchoo talking' about, Willis?"
What are "linked contacts and layered calendar"?
8 GB of internal memory? Isn't the iPhone up to 32 GB now? So why is this impressive?
And what in the wide, wide world of sports does this mean: "Flow between open apps and websites?"
Keep in mind I am fairly geeky and love techno-toys. And yet I haven't a clue what this copy is trying to say. Oh, I can guess, and I can Google (and turns out layered calendars are a pretty cool feature) but ads like this might explain partly why Palm is still struggling, even with a handset this cool.
Sometimes just going with the "flow" isn't the right thing to do.
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