CHICAGO, Aug 1 (Reuters) - Atkins Nutritionals Inc., the company behind the low-carbohydrate Atkins Diet craze, has filed for Chapter 11 bankruptcy protection, blaming slumping demand and increased competition.
The company, which filed for bankruptcy on Sunday in the U.S. Bankruptcy Court in New York, said there was still a bright future in weight loss and nutrition and it would focus on nutrition bars and shakes.
The Atkins diet, based on the research of Dr. Robert Atkins, promotes eating protein over carbohydrates and was so popular from 2002 through early 2004 that it was blamed for the bankruptcies of several pasta and bakery companies.
Ironically, a recent study found that protein may indeed help people
lose weight. But we're talking low-fat plain yogurt, not bacon
and hamburgers!
