Who is this guy, Einstein?

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No, but he is a "Mac Genius." He (or possibly she) works at the "Genius Bar" at one of Apple's stores, and he (or possibly she) blogs anonymously no-holds-barred posts over on LiveJournal.

Why do so many people want to be Mac Geniuses? It is a prestigious role, to say the least. I regularly bask in the prestige of removing popsicle sticks, coins, and Yu-Gi-Oh cards from CD drives. It really is the job that everybody wants - the customers want this job, the Mac Specialists want this job. The upside of being a genius is that you are granted the opportunity to be the "face" of Apple tech support. The downside is that, in the eyes of many customers, you are personally responsible for anything which might go wrong. While this is the case with all tech-support, it seems like everybody coming to the genius bar either lives on a remote island, or they run their entire business on a single 400-mhz iMac which just had its hard drive fail. If I can make a recommendation to those applying to become a mac genius - get some student loans and apply for Stanford instead. Having "Genius" in your job title can be cool, but not as cool as an MBA.

I also learned that their store system is not so easy to use.

Meanwhile, I'm trudging through replacing an iPod - a process which takes one minute to find out that it needs to be replaced, and eight to twelve minutes to navigate through our cumbersome reporting system. I'm often greeted with messages telling me that I need to click the "get quote" button before I can click the "get quote" button.

From the "You're kidding me, right?" department we have:

While many Apple retail employees may be boiling with contempt on the inside, it is key that this is never apparent to customers.

Ouch! Stop it, before I bust a gut laughing!

Update: as of March 10, his website seems to have been taken down:

Journal has been deleted. If you are themacgenius, you have a period of 30 days to decide to undelete your journal.

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This page contains a single entry by katherine published on March 7, 2005 11:53 AM.

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