Strange signage

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The Long's Drugs near our house just remodeled its interior (apparently based on a new marketing and merchandizing plan), and redid all its aisle signs.

The new signs are an object lesson in the perils of labeling and categorization.

What is "FEMININE NEEDS"? Why is there "FEMININE PROTECTION" right underneath? What happened to "FEMININE HYGIENE"? What the heck was "FEMININE HYGIENE" anyway?

What are "NEW AGE DRINKS" when they're at home?

One aisle has something called "READERS". I kept expecting to see a shelf of little people deeply engrossed in their novels.

And what the heck is "ADULT NUTRITION"? Is it different from "MEAL SOLUTIONS"?

(Michael didn't believe me when I told him about the "ADULT NUTRITION" sign. I had to drag him back and point it out.)

Who comes up with these things? Is it really going to make it easier to find stuff?

Oh well. At least they spell "INCONTINENCE" "INCONTINENCE" and not "INCONTINENTS" like some stores do... how embarrassing.

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This page contains a single entry by katherine published on February 6, 2005 12:47 PM.

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