So, what would you do if you were a drug company with a drug that was supposed to help men, um, you know... er... achieve, um... gosh, I can't say it! I'm blushing!
Drop the shyness and euphemisms, that's what! The latest ad for Levitra apparently does just that, according to CNN.
The Levitra ad, slated to begin airing Thursday, features an attractive brunette saying the drug improves erection quality and how that experience increases her partner's desire to "do this more often."
"For him Levitra works -- just look at that smile," she purrs.
Meanwhile, Viagra is trying to capitalize on brand-name recognition and loyalty, while Cialis plans to stay the course. "Cialis' marketers have no plans to substantially change their campaign. The ads mention erectile dysfunction because it was the only way the companies believed they could fully explain the benefits of a 36-hour window of opportunity." Do tell.
If the makers of Levitra and Cialis are trying to gain name recognition, I have a modest proposal. Based on the amount of junk email and comment-bombing I receive invoking those two brands, I say we retire the word "Spam", give Hormel a break, and retitle those unwanted communications. "Oh, man, all that Cialis brought my server crashing to its knees." "If I get any more Levitra in my Yahoo Mail account, I'm going to have to upgrade to a bigger mailbox." Who's with me on this one? Anybody?
