Some guy took notes during a presentation by Apple to indie music labels. He was asked to remove the notes from his site, but not before other people had a chance to see it first. And you can always count on Slashdot to make the information available! An excerpt on stats...
Current Stats:
* There are 6-7 million copies of iTunes in use.
* 3.5 million songs sold so far. Selling about 500,000 songs a week now.
* More than 75% of songs have sold at least once. There is a wide breadth in purchasing. This is not only fueled by hits.
* 45% of all songs have been bought as an album. In other words: don't worry about the death of the album format. 45% of people prefer to buy as an album anyway, even though they always have the option to only buy per-song.
* 90% of sales are 1-click downloads. (1-click is where customer has credit card stored on file, so that as soon as they click a song title, it starts downloading and their credit card is automatically charged.)
* 10 previews (free 30 second listen) for every purchase. Meaning: 10 listens per buy.
